Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Ron Kohavi, Diane Tang, Ya Xu
Trustworthy-Online-Controlled.pdf
ISBN: 9781108724265 | 200 pages | 5 Mb
- Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
- Ron Kohavi, Diane Tang, Ya Xu
- Page: 200
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781108724265
- Publisher: Cambridge University Press
Free mobi ebook download Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi, Diane Tang, Ya Xu English version 9781108724265
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.
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This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will innovation using trustworthy online controlled experiments, or A/B tests.
Trustworthy Online Controlled Experiments: A Practical Guide
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Trustworthy Online Controlled Experiments. A Practical Guide to A/B Testing. Getting numbers is easy; getting numbers you can trust is hard. This practical guide
Trustworthy Online Controlled Experiments : A Practical Guide
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Trustworthy Online Controlled Experiments - April 2020. A Practical Guide to A/B Testing from Part V - Advanced Topics for Analyzing Experiments.
Trustworthy Online Controlled Experiments: A Practical Guide
The book Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi (Microsoft, Airbnb), Diane Tang (Google)
Trustworthy Online Controlled Experiments, A Practical Guide
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Advanced Topics for Analyzing Experiments (Part V
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Trustworthy Online Controlled Experiments: A Practical Guide
Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Front Cover. Ron Kohavi, Diane Tang, Ya Xu. Cambridge University Press, Apr 2,
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